Sports Event Production

Staging sports events to world-class standards is a complex and highly specialised challenge. Innovative Media Entertainment AG has gained experience from diverse international sporting occasions in a number of areas that allow us to offer clients solutions to problems often before they emerge. Solid planning backed by reliable delivery excellence are the qualities for which we are proud to be known.

The myriad of aspects of infrastructure that need to be put in place by an organising body demands the support of many specialist companies. We are versatile in our capabilities, which makes us valuable across a number of key aspects.

We have helped bidding cities to shape their proposition and have provided the materials to communicate them to maximum effect. Having succeeded, we have supported organising bodies through their set up and planning phases, bringing the broad insight from multiple Olympic and International sporting events that our leadership team possesses.

That same leadership team has held key roles in some of the greatest Opening and Closing Ceremonies productions the world has seen from Athens 2004 to London 2012 and Sochi 2014. Billions of people around the world have witnessed the work that these individuals have led teams to produce.

Sports Presentation is at the heart of every event. It sets the stage and delivers the excitement and drama to maximum effect. We understand, through our broad activities, how to engage an audience and place the athletes in the spotlight. Our technical expertise ensures that the best possible visual and audio delivery of that presentation is achieved.

Planning and managing the broadcast coverage of events is critical to the return on investment for host cities and stakeholders. We have relationships with the world’s leading sports broadcasters that allow us to maximise coverage and penetration of individual markets. We understand how to create content for television, but we also understand how the broadcast industry operates. That combination is extremely effective in strong media relationship management.

Dressing the venues and the host city itself in clear impactful branded graphics before the world’s attention is focused on them is an important aspect of sports event staging. We are television producers ourselves so we understand what the camera needs to see to make the best impact possible. We have expertise in planning and managing the complex implementation of branding projects, both effectively and efficiently.

Sponsors have often invested significant sums to align themselves with a specific sporting event. They need to gain a maximum return for that investment through a broad range of activation events and facilities. We understand both corporate marketing and the sports event environment. We are able to achieve sponsor goals fully and exceed their expectations.